Bærekraftrapporten 2025

Straight from the Top - Rough weather, but calmer waters ahead

Magnus Krook is looking confident after a 2023 that saw rough seas for many of Smart Retur’s sectors and customers:- I'm pleased to share that we’re seeing a positive shift in overall economic activity, with increasing demand and a brighter outlook in many sectors. However, we recognize that some industries, like construction and certain retail segments, are still facing hurdles. Despite these challenges, our pallet stock levels are getting back to normal. That said, we're keeping an eye on certain qualities and grades, Krook points out.- To strengthen our market position, we're committed to investing in upskilling across various functions, such as IT, transportation, logistics, and business development. These efforts ensure that we’re not only meeting the evolving needs of our customers but also staying ahead of industry trends.I'm also excited to share that we've strengthened our position as the market leader in Scandinavia, thanks to several new customer acquisitions across all our markets. This growth is a testament to how much our comprehensive business model is valued. Our innovative digital portal, or “banking” solution, has been a significant driver of this success.In Finland, we’ve started some exciting conversations with major players about creating sustainable full-loop pallet flows. This marks a period of growth and innovation for Smart Retur that I’m particularly excited about.At the same time, we’re closely monitoring new regulatory reporting requirements for wood packaging and pallets. To help our customers navigate these changes, we’re developing new services tailored to these needs.Our ongoing investments and strategic initiatives reflect our dedication to providing top-notch service and maintaining our leadership in the Scandinavian market. A standout example of our success is the groundbreaking deal with Rema in Denmark, which I'm thrilled to highlight, says Krook.